
01 EXPERTISE
01
BRANDING
02
COMMUNICATIONS
03
MARKETING
04
STRATEGY
05
RESEARCH
SOCIAL MEDIA
EMAIL CAMPAIGNS
WEBSITE MGMT
PAID MEDIA
MESSAGING
CONTENT STRATEGY
CREATIVE DIRECTION
COPYWRITING
EARNED MEDIA
PROJECT MANAGEMENT
TEAM MANAGEMENT
BUSINESS DEVELOPMENT

02 PORTFOLIO
03 Experience
2014-PRESENT
FENTON
Vice President
Established and lead the PR agency’s first West Coast digital practice in Fall 2014. Client list includes foundations, NGO's, and companies, including Johnson & Johnson, Silicon Valley Community Foundation, Cedars-Sinai Accelerator Powered by Techstars, Kellogg Foundation, and more.
2012-PRESENT
CALISA CREATIVE
Founder and CEO
Founded a digital media consultancy to help companies and nonprofits effectively use social and digital media platforms. Client list includes Share Our Strength, Constellation Brands, and WildUp.
2013-2014
EDELMAN
Account Supervisor
Led the Business + Social Purpose digital team in Edelman's San Francisco office. Drove digital and communications strategies to support CSR, sustainability, and/or employee engagement efforts for Adobe, HP, Dignity Health, eBay, Templeton Foundation, and more.
2010-2012
ICF INTERNATIONAL
Digital Media Producer & Communications Strategist
Led strategy and launch of the company's global social media program. Supported internal and external communications, employee engagement, and corporate responsibility.
2008-2010
SAWDAY & HOLMES MUSIC
Marketing & Communications Manager
Led all online and offline marketing and communications programs, including the website, newsletter, advertising, and print placements. Developed community outreach programs to support youth education.
2006-2010
MARKETING CONSULTANT
FREELANCE
Led social media strategy, content creation, sentiment analysis and data/analytics research for nonprofit and for profit organizations. Launched "Pass the Bottle" for Constellation Brands, an innovation Facebook campaign that supported online and offline activations. The campaign gained 50,000 followers and saw an engagement rate of 172% in the first month alone.


Doug Beck
Senior Project Lead
Calisa is able to weave her positive energy and great attitude throughout her work and working relationships. She brings inspiration and commitment to the intersection of digital strategy and social good. She understands and appreciates the power of amazing creative and inspires her teams and clients to achieve brilliant results.

Lindsay Litton
Co-Founder, MilHousing Network
Calisa is by far one of the most inspirational, forward-thinking social media professionals I have had the pleasure working with. Her ability to find solutions in any circumstance is remarkable. Her passion for national and international health issues, clean water, hunger, and social injustices shines through in every project she works on.

Robert Sinclair
Creative Lead, Digital LBi
Some people have jobs, some have careers, but I think Calisa has a calling and she's found it in doing work that helps make the world better.
Working with Calisa doesn't feel much like work. She makes you feel like you're part of a cause that can actually make a difference, and I can't offer any higher praise than that.
04 recommendations
