Lead the strategy, design and development for the San Francisco Department of the Environment Strategic Plan.
Supported the launch and ongoing communications for the Choose Children campaign, including website, email, earned, digital, and paid media. The campaign encourages California’s next governor to take immediate, decisive action to invest in our young children, and to prioritize early childhood care and education during the first 100 days of their Administration.
The Johnson & Johnson Corporate Citizenship Trust is dedicated to helping the individuals on the front lines of care to reach their greatest impact. In 2016, they collaborated with 71 partners in 37 countries to reach over half a million beneficiaries across Europe, the Middle East, and Africa. I have led the Trust team at Fenton since 2015, including the launch and ongoing management of their digital strategy and the release of their annual reports. This link drives to their 2016 report.
Led strategy, design, development, and copywriting for J&J's presence at One Young World in 2017. This quiz supported a larger on-the-ground effort at the event, which included booth design, event sponsorship, influencer/ambassador engagement, content creation, and paid media. Take the quiz to find out what kind of a change maker you are!
Lead the earned media, digital media, and website strategies for Cedars-Sinai Tech Accelerator Powered by Techstars.
Led the strategy, design, development, and copywriting of the California Accountable Communities for Health Initiative website.
Led the agency communications team for HP & Kiva's Matter to a Million employee engagement campaign. Kiva’s lending community has helped improve the lives of more than one million borrowers around the world. The Matter to a Million campaign invited HP’s thousands of employees to lend to a small business owner on Kiva. More than 86,000 employees gave over $2.5 million in loans in the first two months of the program to help business owners worldwide grow their businesses and help their communities
Led strategy, design, copywriting, and production of Adobe's 2013 CSR Report. The previous year, our team created an interactive data visualization to represent their CSR impact over a five-year period; the project received a Webby in 2013.
Before it was rebranded to Project 1324, Adobe Youth Voices represented the "creativity" pillar of Adobe's corporate responsibility program. We rebranded Adobe Youth Voices' logo and website, and launched the revamped CSR program with a series of videos to demonstrate their impact. This video highlights their creativity pillar.
Established and lead the PR agency’s first West Coast digital practice in Fall 2014. Client list includes foundations, NGO's, and companies, including Johnson & Johnson, Silicon Valley Community Foundation, Cedars-Sinai Accelerator Powered by Techstars, Kellogg Foundation, and more.
Founder and CEO
Founded a digital media consultancy to help companies and nonprofits effectively use social and digital media platforms. Client list includes Share Our Strength, Constellation Brands, and WildUp.
Led the Business + Social Purpose digital team in Edelman's San Francisco office. Drove digital and communications strategies to support CSR, sustainability, and/or employee engagement efforts for Adobe, HP, Dignity Health, eBay, Templeton Foundation, and more.
Digital Media Producer & Communications Strategist
Led strategy and launch of the company's global social media program. Supported internal and external communications, employee engagement, and corporate responsibility.
SAWDAY & HOLMES MUSIC
Marketing & Communications Manager
Led all online and offline marketing and communications programs, including the website, newsletter, advertising, and print placements. Developed community outreach programs to support youth education.
Led social media strategy, content creation, sentiment analysis and data/analytics research for nonprofit and for profit organizations. Launched "Pass the Bottle" for Constellation Brands, an innovation Facebook campaign that supported online and offline activations. The campaign gained 50,000 followers and saw an engagement rate of 172% in the first month alone.
Senior Project Lead
Calisa is able to weave her positive energy and great attitude throughout her work and working relationships. She brings inspiration and commitment to the intersection of digital strategy and social good. She understands and appreciates the power of amazing creative and inspires her teams and clients to achieve brilliant results.
Co-Founder, MilHousing Network
Calisa is by far one of the most inspirational, forward-thinking social media professionals I have had the pleasure working with. Her ability to find solutions in any circumstance is remarkable. Her passion for national and international health issues, clean water, hunger, and social injustices shines through in every project she works on.
Creative Lead, Digital LBi
Some people have jobs, some have careers, but I think Calisa has a calling and she's found it in doing work that helps make the world better.
Working with Calisa doesn't feel much like work. She makes you feel like you're part of a cause that can actually make a difference, and I can't offer any higher praise than that.